We are a Japanese watch manufacturer and tool manufacturer.
NEW DIVIDO March 4, 2017 lineup!
MINASE HiZ Series DIVIDO VM04 Series A unique shape giving various impressions depending on the viewing angle and complex luster of built-up polyhedrons. Divido is a revolutionary new timepiece defined by sharp edges and a sense of depth thanks to a four-lug partition structure for the upper and lower parts of the case. With its distinctive sallaz-polished edges and surfaces, MORE metal bracelet and case-in-case design, the Divido is an iconic addition to the HiZ series.
Kyowa Co., Ltd., which is called a “Japanese small technical group,” will introduce the MINASE brand. MINASE is based on Kyowa Co., Ltd., which was founded as a small tool manufacturer in 1963. Since then, we have improved our technical skills ...
The new brand logo of MINASE is designed in the motif of a "step drill,” which is the basis of our watchmaking and still has an important meaning.
Step drills are our origin.
We constantly pursue advanced watches based on creative ideas and technologies while adhering to our basic principles.
This logo represents the spirit and pride of MINASE.
MINASE watches are the epitome of "Japanese monozukuri" (Japanese art of making things). MINASE watches are hand-made by craftsmen one by one in our workshop in Minase, Akita Prefecture, which looks rather like Vallée de Joux, known as the birthplace of the Swiss watch industry. We offer two series of products which fully employ the MORE structure and sallaz polishing.
To make watches that will be treasured for more than 100 years, the Minase Original Rebuilding Equation (MORE) patented structure was developed. Inspired by Japanese wooden puzzles, this design allows you to assemble and disassemble exterior parts, such as the case and bracelet, as many times as you want.
Sallaz polishing is a phantom substrate preparation technique for mirror surface polishing, a technique which has almost been lost even in Switzerland. Nevertheless, it is a technique that MINASE excels at. It is a miracle in which a metal block is turned into a symmetrical triangular pyramid only by polishing, with all the faces having the same area and all the sides being completely straight and of the same length.
A shop and workshop opened through collaboration between a watch engraver Keiji Kanagawa and Kyowa Co., Ltd. in "2k540 AKI-OKA ARTISAN,” a "monozukuri" (Japanese art of making things) town located under the elevated rail tracks between JR Akihabara and Okachimachi stations.