April 11, 2018 MINASE NIGHT
La MAISON DE HORLOGERIE in Geneve
We have attended the MUNICH TIME 2017 exhibition.
From 27th to 29th October 2017, MUNICH TIME 2017 was held in Munich, Germany. MINASE made its debut at the exhibition. The unique design and structure of the HiZ series, and the beauty of Sallaz finishing attracted great attention from visitors at the exhibition.
And most of all, visitors showed tremendous appreciation and voices of supports to that a small Japanese watch maker “MINASE” made such a great challenge in Europe.
DIVIDO Rubber Model Sep. 15, 2017 Debut
Familiar with the hand, a stylish rubber model is newly introduced!
In the rubber band, MINASE’s brand logo has been pressed finely.
We are a Japanese watch manufacturer and tool manufacturer.
HiZ brings together an avant-garde style, craftsmanship, and Japanese sense of beauty. It is an authentic master-crafted piece in which you can appreciate the craftsmanship and handiwork in every hole and corner. MINASE’s lineup has two main series of products: choose your favorite model that best reflects your personality.
The origin. And pride.
The new brand logo of MINASE is designed in the motif of a “step drill,” which is the basis of our watchmaking and still has an important meaning.
Step drills are our origin.
We constantly pursue advanced watches based on creative ideas and technologies while adhering to our basic principles.
This logo represents the spirit and pride of MINASE.
MINASE watches are the epitome of \"Japanese monozukuri\" (Japanese art of making things). MINASE watches are hand-made by craftsmen one by one in our workshop in Minase, Akita Prefecture, which looks rather like Vallee de Joux, known as the birthplace of the Swiss watch industry. We offer two series of products which fully employ the MORE structure and sallaz polishing.
To make watches that will be treasured for more than 100 years, the Minase Original Rebuilding Equation (MORE) patented structure was developed. Inspired by Japanese wooden puzzles, this design allows you to assemble and disassemble exterior parts, such as the case and bracelet, as many times as you want.
Sallaz polishing is a phantom substrate preparation technique for mirror surface polishing, a technique which has almost been lost even in Switzerland. Nevertheless, it is a technique that MINASE excels at. It is a miracle in which a metal block is turned into a symmetrical triangular pyramid only by polishing, with all the faces having the same area and all the sides being completely straight and of the same length.
A shop and workshop opened through collaboration between a watch engraver Keiji Kanagawa and Kyowa Co., Ltd. in “2k540 AKI-OKA ARTISAN,” a “monozukuri” (Japanese art of making things) town located under the elevated rail tracks between JR Akihabara and Okachimachi stations.