The origin. And pride.
The new brand logo of MINASE is designed in the motif of a “step drill,”
which is the basis of our watchmaking and still has an important meaning.
Step drills are our origin.
We constantly pursue advanced watches based on creative ideas
and technologies while adhering to our basic principles.
This logo represents the spirit and pride of MINASE.
MINASE started with the question, “What type of watch could we make if we try to make the ideal watch using our original tools, which have come to be used by many watch manufacturers?”
Later, we started to manufacture bracelets and cases not only for mass-produced watches, but also for high-quality ones, including those of world-famous watch manufacturers. High-quality watches necessarily require high-precision machining and fine polishing, and so we mastered polishing techniques. At first, we were only imitating others, but our pride as a tool manufacturer eventually drove Kyowa to become an expert watchmaker. Thus, Kyowa expanded its watch business from drilling to case cutting/forging, bracelet manufacturing, and polishing.
Taking pride in taking time