MORE STRUCTURE
Rebuilding beyond overhauling
Mechanical watches can last for generations if their movements are overhauled.
But what about their cases and bracelets? Can their allure be maintained for a century also? These are the questions MINASE tried to answer, initially as a watch case manufacturer. Since releasing its inaugural collection of watches, MINASE has ceaselessly implemented its MORE structure in its watches’ designs, which stands for MINASE ORIGINAL REBUILDING EQUATION.
Inspired by the traditional Japanese craft of kumiki-zaiku (wood interlocking work), the MORE design concept allows a watch’s exterior to be disassembled and put together again repeatedly.
Each MORE-structured watch can be fully broken up into all its constituent parts to polish them again or replace them as needed, to rebuild the watch. All elaborately-structured MINASE watches come with perpetual after-sale service. This service is offered because MINASE is fully committed to making watches that will remain the stuff of legend 100 years in the future.
Patent no. 4671327 / 4674698
